#AR filters

[ follow ]
Social Media Today
1 month ago
Marketing

Snap Launches Sponsored AR Filters as New Ad Option

Brands can sponsor AR filters on Snapchat for ads, linked to promotions.
Snapchat provides a free DIY tool for creating sponsored AR filters, saving on production costs. [ more ]
Social Media Today
1 month ago
Marketing

Snap Launches Sponsored AR Filters as New Ad Option

Brands can now sponsor AR filters in Snapchat for ad options. Users can add sponsored filters to their posts with links.
Advertisers can create Sponsored AR Filters in under 10 minutes without traditional production costs using a free DIY tool. [ more ]
WWD
2 months ago
Marketing

The Next Generation of Beauty Filters Augment Content Value - Not Faces

Grace Choi prioritizes innovation over repetition in creating AR filters for TikTok.
Choi's focus on creating utility filters that serve a purpose sets her work apart in the beauty industry. [ more ]
Adweek
5 months ago
Marketing

TikTok Mobile Effect Editor Enables In-App AR Creation

TikTok has released a mobile effect editor that allows users to create custom augmented reality (AR) filters within the app.
The editor features over 2,000 assets and various templates, as well as support for interactive effects triggered by actions like smiling and winking.
The goal is to make effect creation on TikTok accessible to users of all skill levels and expand the library of templates and effect development tools. [ more ]
[ Load more ]